The civil initiative of the PLASTIC Cup has now become to an internationally important environmental and nature conservation project. With the power of sport, volunteering and environmental awareness, it draws attention to the protection of rivers and the importance of proper waste management. The root of the problem is the flood of PET bottles, or plastic tsunami coming from across the borders – often thousands of tonnes. Many believe that infamous garbage patches are far from us, in the oceans, however, a huge amount of waste is floating through our small country and a part of that stays here. Thus, global waste pollution is also seen in Hungary, and this is why the European Union's Plastic Strategy announced this year is a major step forward, proposing measures for prevention and encouraging the extension of recycling and increasing the rate of recovery. As a result, hundreds of initiatives have been launched to eliminate plastic and other wastes, to prevent their production. One of them is "Plastic Free July", which sends plastics to leave and prompt people to be conscious.
The aforementioned initiatives serve, among other things, the goals of the PLASTIC Cup. The enthusiastic community of the Cup, including both organizers and participants, does not know impossible; they have been cleaning river Tisza for 6 years and its floodplains, and they build up their boats from waste collected there – and borrowed from settlements along the river – for a week journey on the river. The initiative known as the "Water Cleanup" is organized by Filmjungle.eu, the Hungarian Association of Environmental Enterprises (HAEE) and the Sonar Diver Team.